Why does your business need a Performance Marketing Agency? – Times of India

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Sony Kunwar, Co-Founder and Sr. Vice President, Windsor Digital
Rapid digitization in recent years, owing firstly to rapid advances in internet technology and more lately the worldwide pandemic, have re-shaped our choices going forward.
In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.
Performance Marketing – The New-Age Marketing Strategy
Online marketing and advertising initiatives that are focused on and driven by a single act are referred to as performance marketing. It could involve any tool used from a click to a sale or everything in between, as long as it leads to a call to action or CTA. While some performance marketing agencies charge a commission or referral fee for each lead, others charge their fees based on a percentage of media expenditure.
Search engine marketing, Google Ads, affiliate networks, social media marketing, SEO, paid content marketing ads, and other paid-for-performance internet marketing channels are prominent examples of this tool. 
The Importance of Performance Marketing
Performance marketing, as a concept, has grown in popularity in recent years as a result of the numerous benefits it provides to firms. The first and most obvious benefit of performance marketing is evidence. Unlike many other traditional marketing methods, it can quantify the effectiveness of your efforts and present data in real-time. It allows a company to make informed decisions based on such facts and figures. Apart from this, Performance Marketing can help firms to take advantage of third-party follower bases, budgets, and efforts at a minimal cost. By raising consumer awareness of your brand and its offerings, it can bring in new customers and revenues for your company. 
Performance marketing combined with digital marketing gives a company a total and focused marketing approach that generates positive outcomes. Email marketing, affiliate marketing, and blog marketing can all be used to expand your advertising reach.
Moreover, this virtual marketing technique is simple to track, allowing your company to have better control over your marketing activities as well as helping gain insight into consumer behaviour, all this based on data.
The most distinctive feature of performance marketing has to be the fact that it significantly reduces the risk associated with marketing investments. This is done by ensuring that you only pay when you receive the desired outcomes through leads. This, in turn, provides more leeway in your budget for other marketing or related initiatives without compromising the campaign’s value. 
Performance Marketing Channels – The Various Approaches
Search Engine Optimization: The method of enhancing the quantity and quality of traffic to your website through organic search engine results is known as Search Engine Optimization (SEO). For organic page traffic, a company can generate thorough, direct, and engaging content through SEO practices in order to address the questions visitors ask on a search engine like Google. 
Content development, link building, and constructing a site that is easily indexed by search engine bots are all examples of this. Every aspect of SEO is important to the success of your marketing campaigns.
Search Engine Marketing: Search engine marketing (especially via Google Ads) can deliver remarkable results with a good quantifiable return on investment (ROI) using proper targeting techniques. Google Ads allow you to bid on certain keywords so that your clickable ads show in Google’s search results. It is a highly beneficial strategy as it is scalable and also has a high conversion rate as well as rapid results.
Social Media Marketing: There are numerous commercial applications for social media. Finding the correct opportunities to enhance conversions is critical for a performance marketing business. Facebook Ads, Instagram Ads and LinkedIn Ads are three prominent examples of this aspect of Performance Marketing. You can use these platforms to make your own or your client’s products visible to as many people as possible.
In Summary
It is safe to say that the Pandemic has played a major role in boosting Digital Marketing. As a result, more and more of the world’s daily life has moved into virtual environments. It would be true to say that technology will drive more of the future. Due to the growth in this field new enterprises have emerged which offer innovative, creative and holistic performance marketing solutions for brands. They work with a performance-driven approach and help clients get better returns on investment, as well as increase reach. Performance Marketing is one major tool in this sphere. Businesses aiming to grow through digital channels should consider this new-age tool as one solution to having an effective digital presence.  
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Views expressed above are the author’s own.
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