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Shopify SEO Gets Easier With Yoast App – Search Engine Journal

Yoast SEO is bringing the capabilities of its WordPress app to Shopify with a paid tool that launches in January 2022.
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin.
Slated to launch on January 18, Yoast SEO for Shopify will be available in 27 languages and come with a 14 day free trial.
After the trial period, Yoast SEO for Shopify will charge a subscription fee of $29 per month.
If you’re familiar with Yoast SEO for WordPress, which has over 5 million active installations, you’ll know exactly what to do with the Shopify app.
Here’s a rundown of key features:
Paid users will get access to the Yoast SEO academy, which offers seven courses and accompanying quizzes to test your knowledge. Yoast also offers its customers 24/7 priority support.
You can learn more the Shopify app on January 20, during Yoast’s online version of YoastCon with speakers talking about all things ecommerce SEO. YoastCon will be geared toward Shopify users and WordPress users alike.
Related: Shopify SEO – How to Optimize Your Shopify Site for Google
If you’re familiar with Yoast as a company, you may be aware that it has only supported open-source platforms.
That may lead you to wonder why Yoast is suddenly supporting Shopify, which is closed source.
Yoast addressed that question in an announcement, noting the obvious that this allows the company to sell its product to more people.
But there’s more to it than that, as Shopify creates opportunities for small businesses to sell products directly to consumers, rather than going through a third party.
Yoast wants to be a part of that mission, stating:
“We strongly believe in Shopify’s mission to bring small businesses online. We feel that it is important for the internet that people have their own website and not sell their products via a third party. With our Yoast SEO for Shopify app, we want to help people rank with their own online store.”
Yoast SEO for WordPress isn’t going anywhere and will continue to receive the same level of support.
The company affirms it remains committed to “Five For The Future,” which is an initiative where companies pledge 5% of their resources to the WordPress project.
Source: Yoast
Featured Image: Wirestock Creators/Shutterstock
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Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, … [Read full bio]
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