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SEO analyst: job description – TARGETjobs

SEO analysts help an organisation to increase the number of people viewing its website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
SEO analysts can work either as part of an organisation’s marketing team or for an independent SEO agency on behalf of clients.
What does an SEO analyst do? Typical employers | Qualifications and training | Key skills
The fundamental role of an SEO analyst is to increase the number of people who visit a website or a number of websites. SEO stands for ‘search engine optimisation’ , which is the identification and use of strategies to help an organisation’s websites rank highly on search engine results pages and thereby increase organic (not paid for) traffic to the sites. SEO helps to drive profit either from customers buying products on the website or through encouraging advertisers on the site. It can be either for the websites of the SEO analyst’s own employer or, if they work for an agency, a client.
Typical responsibilities include:
Similar job titles include SEO executive , SEO strategist , SEO manager , SEO specialist (typically at an agency) and SEO consultant (typically self-employed).
SEO analysts can work either as part of an organisation’s marketing team or for an independent SEO agency on behalf of clients. A wide variety of organisations employ SEO analysts (either directly or through an agency), including:
Vacancies are advertised online, including on the websites of organisations that are recruiting.
SEO analysts typically need one to two years’ hands-on experience in an SEO-related role, such as SEO assistant, to develop their knowledge of SEO and provide evidence of strategies they have implemented in the past with positive results. The best SEO analysts continuously improve their knowledge and build networks with others in the field throughout their career.
A degree, particularly in a related subject such as marketing or computing, is sometimes preferred. There is not one standard certification in SEO, but online courses in the analytics and keyword research tools SEO analysts use can be helpful.
Graduates hoping to pursue a career in SEO should have an understanding of how the internet operates, the impact of search engines’ algorithms on rankings, the techniques and tools that can be used to optimise websites and the type of content users are searching for. It is not essential to be a coder or web designer but some knowledge of HTML, CSS, JavaScript and content management systems is considered desirable by many recruiters.
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