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Only 63% of Small Businesses Invest in SEO, Despite Enticing Long-Term Benefits – MarTech Series

MarTech Series – Marketing Technology Insights
Visual Objects, a B2B guide for choosing the best creative services, found that nearly half of small businesses (47%) don’t have search engine optimization (SEO) efforts at their businesses.
Small businesses surveyed attribute their delay in SEO investment to the intricacy of SEO strategies and lack of immediacy of results from SEO efforts. However, 25% of small businesses are planning on adopting SEO strategies in 2022 because of its long-term benefits.
Visual Objects surveyed 1,003 small business managers and owners to examine current SEO trends. This report reveals small businesses SEO confidence levels, preferred SEO software and tools, and overall SEO strategies.
Marketing Technology News: 70% of Small Businesses Invest on Social Media Advertising this 2022, New Visual Objects Study Finds
2022 Small Business SEO Findings:
Here are the 2022 trends found by our team:
●  Almost half of small businesses (47%) are not currently investing in SEO. In 2021, over a quarter of small businesses (27%) began investing in SEO and twenty-five percent (25%) plan to in 2022.
Aaron Gray, co-founder of NO-BS Marketplace, an SEO platform, encourages small businesses to focus on prioritizing when it comes to SEO.
“SEO has a massive scope…make improvements one at a time,” Gray said. “By focusing your efforts on just one pillar of SEO, such as technical development, you can end up with a site that is faster, more mobile-friendly, and easier to index or you could improve your on-site SEO by making incremental improvements to your keyword usage and meta tagging.”
Every one of these SEO methods can be efficiently carried out by an in-house team, which should motivate small firms to increase their SEO investment.
Marketing Technology News: MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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