When I was starting out in business in the ’70s I would tell a prospective new supplier to send me some of their literature to review. Now everyone just asks for a link to the supplier’s website and/or does a Google search on the company. When people look at your company’s website does it portray your company in the best possible light? Or, do you look like a dinosaur?
Here are a few things to ensure your website delivers maximum results:
Jim Sobeck is CEO of New South Construction Supply, a building products distributor based in Greenville with 10 locations in the Carolinas, Georgia and Florida. He is the author of “The Real Business 101: Lessons From the Trenches.” newsouthsupply.com.
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